Leadfarm 5.0

Leadfarm 5.0 is an EU-funded Erasmus+ project designed to equip farm advisors and managers with essential leadership and digital skills. As part of the development team at Grifo Multimedia, our task was to build the project's core output: a gamified e-learning platform. The central challenge was to create an engaging and effective training environment that could teach modern management and digital competencies to professionals in the agricultural sector.

My Role & Contributions

As a UX/UI designer on the team, I focused on making the platform intuitive and motivating for adult learners. My primary contributions included:

• Platform UX Design: Collaborating on the overall user flow, from registration to navigating the training modules and accessing resources.

• Gamification Concepts: Contributing to the design of the game-based mechanics, such as the farm simulation, to make learning more interactive.

• Module Interface: Designing the UI for the learning modules, ensuring content was presented clearly and was easy to interact with.

Solution & Impact

Our team created a comprehensive e-learning platform that uses gamification to teach practical skills. The platform is structured around a virtual farm simulation, where users apply the concepts they learn in the modules to manage and grow their own digital farm.

This hands-on approach, combined with points and progress tracking, turns theoretical knowledge into practical application. The platform provides a unique, interactive way for agricultural professionals to develop crucial leadership and digital skills, making professional training more engaging and impactful.

The platform also contains a smart virtual advisor, an AI based chatbot that interacts with users. This tool provides quick answers / solutions to repetitive tasks or common susceptible questions that can be automated, and answers related to the world of co-operatives.